Topgolf Aiming “Fore” Auburn Hills

Posted by – Steve Cohen, Director of Community Development

Wow!  Dallas-based Topgolf has formally submitted a development application to the City of Auburn Hills for approval to build a $12.5 million golf themed entertainment complex near Great Lakes Crossing Outlets.  It will be their first location in Michigan.

Photos Courtesy of Topgolf

What is Topgolf?  TopGolf stands for “Target Oriented Practice Golf.”  Think of it like bowling or darts, but for golf.  When it’s your turn, you hit a golf ball containing a personalized microchip into one of 11 targets ranging from 20 to 240 yards away.  Every section of every target has a reader that detects the microchip in your golf ball.  That reader computes your score based on the accuracy and distance of the shot and then sends the score to your bay screen.  So, pencil and paper are not needed to keep score in this game.

Topgolf Auburn Hills will include approximately 3,000 square feet of private event space and 102 climate-controlled hitting bays that can host up to six players at one time.  It will feature an outstanding chef-driven menu, top-shelf drinks, 270 big screen TVs, and music.  The facility will be open year-round and programming will include events for kids and families, social leagues, golf tournaments, golf instruction and more.

This two minute video provides an overview of the venue:

The 65,000 square foot facility is proposed on a 16 acre site located between I-75 and Great Lakes Crossing Drive, west of Joslyn Road.  Lowe’s was originally proposed for the site in 2008, but the project did not move forward due to the recession.

Those interested in learning more about this proposal are encouraged to attend the Planning Commission meeting scheduled for Wednesday, August 16th at 7:00 p.m. in the Council Chamber at City Hall.  A final decision on the application is anticipated to be made by the City Council on Monday, August 28th.

Topgolf anticipates starting construction soon after City Council approval with an opening to the public in Fall 2018.