Digital Billboard Proposed Across From FCA US HQ

Posted by – Steve Cohen, Director of Community Development

An application has been submitted to the City of Auburn Hills by Lamar Advertising Company to construct a LED digital billboard at 1096 Doris Road adjacent to I-75 and the Chrysler Drive on/off-ramps.

Artist rendering of the proposed digital billboard (view looking from southbound I-75)

Artist rendering of the proposed digital billboard (view looking from southbound I-75)

Artist rendering of the proposed digital billboard (view looking from northbound I-75)

Artist rendering of the proposed digital billboard (view looking from northbound I-75)

Those interested in learning more about this proposal are encouraged to attend the public hearing at the Planning Commission meeting scheduled for Wednesday, June 29th at 7:00 p.m. in the Council Chamber at City Hall.  A final decision on the project is anticipated to be made by the City Council on Monday, July 25th.

New I-75 Digital Billboard Proposed Near Giddings Road

Posted by – Steve Cohen, Director of Community Development

A development application has been submitted by Adams Outdoor Advertising to the Community Development Department to construct a new state-of-the-art LED digital billboard immediately adjacent to I-75 (south side), west of Giddings Road.

Artist rendering of the proposed LED digital billboard adjacent to I-75

Artist rendering of the proposed LED digital billboard adjacent to I-75

Location Map

Location Map

As part of this proposal, the company will partner with the City of Auburn Hills to provide significant advertisement space on the LED digital billboard at no cost to our taxpayers.  Once installed, the City will receive one eight-second message per minute on both sides of the billboard free of charge.

In a nutshell, this agreement will allow the City to provide public service messages and promote Downtown Auburn Hills, Fieldstone Golf Club, and other community events to the estimated 100,000 drivers that travel the freeway daily once every minute for the life of the sign.

Example of a City message on a LED digital billboard

Example of a City message on a LED digital billboard

In addition to the advertising time, Adams Outdoor proposes to also provide a one-time payment of $125,000 to assist with improvements to the City’s parks and recreation system.  Thus, this development application offers tremendous public value for the community.

The public hearing for this proposal is scheduled to be held by the Planning Commission on Tuesday, February 17th at 7:00 p.m. in the Council Chamber.  A final decision on the project is anticipated to be made by the City Council on Monday, February 23rd.

Highway Digital Billboards For The Palace of Auburn Hills Being Updated

Posted by – Steve Cohen, Director of Community Development

As part of Palace Sports & Entertainment’s continual investment into The Palace of Auburn Hills, they are improving their presence along I-75 and M-24 with improved billboard signage.  This multi-million dollar investment is being done in anticipation of the opening of the upcoming Detroit Pistons basketball season.

The logo and colors will change on both highway signs and the digital LED board is currently being replaced on their M-24 sign.  The M-24 sign is expected to be operational soon and the I-75 sign is anticipated to be upgraded by October 31st.

Artist rendering of the upgraded billboard sign on M-24

Artist rendering of the upgraded billboard sign on M-24

As part of this changeover in technology, Palace Sports & Entertainment has partnered with the City of Auburn Hills to provide significant advertisement space on both digital billboards at no cost to our taxpayers starting on January 1st.  The City will receive one eight-second message per minute on both sides of each sign – for the life of the signs – free of charge.  Thus, the City will be able to promote Downtown Auburn Hills, Fieldstone Golf Club, and numerous community events to tens of thousands of motorists each day.

This is another exciting high-tech improvement that benefits both a great corporate citizen and a progressive town.

A New High-Tech Sign for A High-Tech Town

Posted by – Steve Cohen, Director of Community Development

Watch closely … well not too closely, please keep your eyes on the road.

Sometime this week expect to see another digital billboard “light-up” along I-75 in Auburn Hills.  Advertising company CBS Outdoor has just replaced the old antiquated billboard at the Superior Concrete site located south of Auburn Road, west of I-75.

The new CBS Outdoor LED digital billboard will soon be functional on I-75, just south of Auburn Road

The new CBS Outdoor LED digital billboard will soon be functional on I-75, just south of Auburn Road

Many are not aware that the number of billboard signs permitted along I-75 in Auburn Hills is capped by the City’s Zoning Ordinance.  Thus, no new billboards can be added unless the City Council makes provisions for them.  There are a total of seven billboards along this stretch of highway – five of them are anticipated to become digital by the end of this year.

As part of this changeover in technology, CBS Outdoor has partnered with the City of Auburn Hills to provide significant advertisement space on its digital billboards at no cost to our taxpayers.  Thus, the City will be able to promote Downtown Auburn Hills, Fieldstone Golf Club, and numerous events to tens of thousands of motorists each day.  These advertisements constitute a present day value of $54,000 annually for the life of the CBS Outdoor digital signs.  It’s an outstanding win-win agreement for both parties.

So, check out this new high-tech sign that many believe is fitting for a high-tech town like Auburn Hills.

New Electronic Billboard Proposed on I-75

Posted by – Steve Cohen, Director of Community Development

Progress is good!  The Pontiac Silverdome’s billboard sign along I-75 is proposed to be replaced with a new state-of-the art LED digital display.

What?  The Silverdome’s located in the City of Pontiac, right?

Well, yes it is … but back in 1994 the former Pontiac Stadium Building Authority received approval and constructed an “off-site” billboard in Auburn Hills on the east side of I-75, just south of Auburn Road.

That sign is now looking pretty old and tired, so the Silverdome’s new owner is working with Vann Advertising, based in Ontario, Canada, to replace it with much more sophisticated digital technology.  The total investment is estimated at $650,000.

View of the existing sign and proposed replacement sign looking southbound on I-75

View of the existing sign and proposed replacement sign looking southbound on I-75

The Planning Commission is scheduled to hold a public hearing regarding the proposal on Tuesday, January 29th at 7:00 p.m. in the Council Chamber at City Hall.   If all goes well, Vann Advertising plans to install the new sign by mid-April.