New Eatery “BurgerIM” In The Works

Posted by – Shawn Keenan, City Planner

There’s a new burger restaurant coming to Auburn Hills, and it’s sure to be a hit!

BurgerIM is a relatively new restaurant chain that has made a name for itself for allowing customers to create their own unique, flavorful burger from a variety of buns, patties, sauces, and toppings.  Their gourmet burger concept has spread across California, Texas, and Florida and is sure to be successful here in Michigan, and result in many satisfied taste buds, even those of the most finicky burger connoisseur.  BurgerIM will be located in the former Latino Spot space at 2016 N. Opdyke Road in the Stadium Shopping Plaza.

BurgerIM is renovating the former Latino Spot space in the Stadium Shopping Plaza

When customers step up to the order line to create their own custom burger, they will have a wide range of options to choose from, including two types of buns, five different sauces, eleven types of patties and twelve toppings.  The two choices that may receive the most attention are the wagyu beef patty and the fried egg.

Folks are sure to want to pair their burger with one of their four sides. The endless flavors BurgerIM doesn’t stop with the burger they also offer customers their choice of BurgerIM fries, sweet potato fries, onion rings, and last but not least home fries.

If gourmet burgers don’t satisfy your appetite, BurgerIM menu also includes four flavors of chicken wings, two flavors of crispy chicken strips, and four types of salads.  This full menu makes BurgerIM the perfect place for family and friends to gather for a bite to eat.

We look forward to their Grand Opening which is anticipated to take place in June.

Autonomous Commercial Vehicle Leader WABCO Selects Auburn Hills For Headquarters

Posted by – Steve Cohen, Director of Community Development

We’re pleased to report that WABCO Holdings Inc., a leading global supplier of technologies that improve the safety, efficiency, and connectivity of commercial vehicles, announced today that it will locate its new Americas headquarters in the City of Auburn Hills.  The $19.7 million facility is currently under construction at 1220 Pacific Drive and is expected to open in October.

Rendering of the finished building (above). In addition to office space on two floors, the premises at 1220 Pacific Drive will feature a Customer Experience Center, a vehicle test lab, training center, and other amenities.

The new, 102,000 square-foot facility represents a significant investment and demonstrates WABCO’s increased commitment to serve commercial vehicle manufacturers, fleet operators, and aftermarket customers in North America.  WABCO has vastly expanded its presence in the region since its launch in 2007.

WABCO’s new Americas headquarters will house approximately 200 employees when it opens, including employees who are currently located at two separate locations in metro Detroit.  The company plans to increase employment prior to occupying the new building and is forecasting to add as many as 90 professional jobs at the site during the next three years.

Originating from the Westinghouse Air Brake Company founded nearly 150 years ago, WABCO continues to pioneer breakthrough innovations to enable autonomous driving in the commercial vehicle industry.  Today, leading truck, bus and trailer brands worldwide rely on WABCO’s differentiating technologies, including advanced driver assistance, braking, steering and stability control systems.  Powered by its vision for accident-free driving and greener transportation solutions, WABCO is also at the forefront of advanced fleet management systems that contribute to commercial fleet efficiency.  In 2017, WABCO reported sales of $3.3 billion and has nearly 15,000 employees in 40 countries.

We’re thrilled to welcome WABCO to Auburn Hills and thank them for choosing to invest in our community.

The Automotive Industry Is Embracing Mobility

Posted by – Stephanie Carroll, Manager of Business Development and Community Relations

I attended my first Society of Automotive Engineers International (SAE) World Congress Experience last week.  I did not know what to expect going in, but much to my surprise, it was very fascinating.  The theme was “Be Part of the Movement.”

This was not a traditional exhibition.  It was truly an event experience for the exhibitors and attendees.  There were hubs for presentations, gathering spots for networking, and key pavilions for exhibits to explore “mobility” technology.  I walked the exhibit floor and learned about some amazing new technologies the companies are preparing to launch.  It was very impressive.

I also took the time to visit with the five Auburn Hills’ companies at the show (Rheinmetall, Seoyon, Adapt Tech, FCA, and Hirtenberger Automotive Safety).  These companies are definitely doing great things in the automotive and mobility industries.

SAE broadened my view of the future of mobility.  It was a fun experience!

A Woman On A Mission

Posted by – Elizabeth Brennan, Community Development Executive Assistant

Two like-minded organizations – Keep Michigan Beautiful (KMB) and the Beautification Council of Southeastern Michigan (BCSEM) – joined together this past Wednesday in Warren to share ideas and information about projects that combat litter in our communities.  I was excited to have the opportunity to attend this unique event on behalf of the City of Auburn Hills.  To start the conversation, they brought in a local expert to share her story.

Audra D. Carson, founder of two blight-busting organizations, shared incredible stories of her volunteer events that cleanup more than just litter.  Her focus is on discarded tires.  While that is not a big problem in some communities, it is in others.  It is a national problem in fact, and Audra has found a way to make a very positive impact in her area.  She shed light on this issue for the diverse audience of southeastern Michigan community representatives – as far-reaching as Midland.

Her company, De-tread, LLC is a non-profit youth initiative that fosters environmental stewardship, civic engagement, and creativity.  During a cleanup, her groups will take on an area, clean it, clear all discarded tires – except a few that they transform into an art installment.  Her efforts have led to growing awareness of this problem while teaching our younger generation to be good stewards of their environment and how to create and maintain welcoming spaces.  Her motto is to “Leave people, places and things better than we found them.”  She is truly inspirational, and all communities can learn from her example.

The key to successful clean-up events is (obviously) volunteers!  The Auburn Hills Beautification Advisory Commission (BAC) invites residents and businesses to get involved in cleanup efforts – whether it’s a small group of friends and family, co-workers or a coordinated event supported by our “Keep It Clean” program.

If you would like to coordinate or volunteer for a clean-up event, or if you want to share details and photos of a cleanup you’ve done, please call me at 248-364-6946 or send an e-mail to  We’d love to share your stories!

Together we make the City of Auburn Hills a beautiful place to live, work and play!

Exhibit Maker Tectonics Picks Auburn Hills For Corporate Headquarters

Posted by – Steve Cohen, Director of Community Development

We’re pleased to report that Tectonics has selected the City of Auburn Hills to position their new corporate headquarters and grow their business.

New corporate headquarters site for Tectonics

Tectonics’ new headquarters will be located at 1681 Harmon Road, which was once occupied by RECARO Child Seating.  The company announced yesterday that they anticipate completing the process of relocating to the 90,000 square foot building by August.

The building will provide a state-of-the-art facility for this leading manufacturer of custom displays, exhibits, and large format graphics for the architectural, sports and entertainment, advertising, event, and trade show industries.  The company also has operations in Atlanta, Chicago, and Las Vegas featuring the latest in large format printing, sewing, and finishing technologies.

Street Proposed To Be Renamed Following Takata’s Acquisition By Joyson

Posted by – Steve Cohen, Director of Community Development

Yesterday, it was announced that air-bag maker Takata Corp. was purchased and merged with Key Safety Systems as part of a $1.6 billion transaction to create a new company called Joyson Safety Systems.  Joyson’s new regional headquarters for the Americas will now be located at 2500 Takata Drive in the City of Auburn Hills.

In addition, we wish to report that with the birth of this new company its associated street address is also proposed to experience a transformation.

Temporary cover placed over the Takata sign visible from Opdyke Road with the new company’s name

After consulting with their neighbor, The HUB Stadium, representatives from Joyson have requested approval from the City Council to change the name of the public street (they both have vehicular access to) from Takata Drive to Innovation Hub.

Location Map

This is not the first time this 1,200 foot long cul-de-sac road has seen a metamorphosis.  It was previously known as Koppy Drive and 24 years ago the City Council authorized the re-naming to Takata Drive after formal request from the company.

Those interested in providing comment or learning more about this proposal are encouraged to attend the City Council meeting scheduled for Monday, May 7th at 7:00 p.m. in the Council Chamber at City Hall.

New Signs Proposed To Proclaim Corporate HQ’s Along I-75

Posted by – Steve Cohen, Director of Community Development

We wish to report that a development application has been submitted to the City of Auburn Hills by General Development Company to allow the installation of new monument signs along I-75 adjacent to the Oakland Technology Park.

Rendering of how the massing and spacing of the signs will look along I-75 from a driver’s perspective

This proposal will allow three additional signs for a total of five along this stretch of I-75.  All the signs will be evenly spaced and similar in size.  Two signs exist today in the area for Henniges and Faurecia.  One of the three new signs proposed will be installed by Hirotec America.  The other two new signs will be assigned to future businesses currently being recruited for the remainder parcels within the Oakland Technology Park.

The sign concept is similar to the “stylons” utilized at Great Lakes Crossing Outlets, but much shorter at 20 feet in height.  Like Great Lakes Crossing Outlets, the Oakland Technology Park is a distinctive area in the City.  However, this tract of land is unique as the businesses located within the park are hidden behind a significant strand of trees, as shown in the mocked-up drone photo below.

Mock-up of bird’s-eye photo showing the massing and spacing of the proposed signs

The new signs will allow the corporate headquarters within the Oakland Technology Park to be showcased in a tasteful, aesthetically pleasing way.  This is particularly important along the highly sought-after I-75 corridor where 100,000 plus vehicles travel each day.  The City is enthusiastic about the public having an opportunity to be reminded of the type and caliber of businesses that call Auburn Hills home, particularly in this park where they cannot be seen.

The resurgence of the Oakland Technology Park has been a bright spot for the City of Auburn Hills and Oakland County as it has fueled the region’s economic recovery from the Great Recession.  Since 2011, General Development Company has developed and built nine projects for national and international companies within the park totaling 1.2 million square feet.

Those interested in learning more about this proposal are encouraged to attend the Planning Commission meeting scheduled for Wednesday, May 9th at 7:00 p.m. in the Council Chamber at City Hall.  A final decision on the application is anticipated by the City Council on Monday, June 11th.