Excitement ‘Builds’ for LEGOLAND Discovery Center Michigan

Posted by – Stephanie Carroll, Manager of Business Development & Community Relations

It was a lot of fun!  Yesterday, various officials and dignitaries marked the ground breaking for Auburn Hills’ newest attraction – LEGOLAND Discovery Center Michigan at Great Lakes Crossing Outlets.  The event was also celebrated with the help of a very lucky 2nd grade class from R. Grant Graham Elementary School.

Mayor McDaniel participated in one of the most unique ground breaking ceremonies we have seen.

Mayor McDaniel participated in one of the most unusual ground breaking ceremonies we have ever seen

LEGOLAND Discovery Centers are unique indoor attractions based on the popular LEGO brick.  The attraction will cater to families with children aged three to 10, offering interactive and educational experiences.  It will be the perfect complement to our community—while our companies are busy building cars and other automotive components, robots, and buildings – residents and visitors can come here to experience a LEGO-themed ride, 4-D cinema, and a “miniland” with Metro Detroit area landmarks constructed entirely of LEGO bricks.

Kids are going to love this place

Kids are going to love this place

Operated by British-based leisure company Merlin Entertainments, LEGOLAND Discovery Center Michigan will be Merlin’s eighth Discovery Center to open in the United States once complete in the spring of 2016.

The 2nd graders from R. Grant Graham Elementary School had a great time at the event

The 2nd graders from R. Grant Graham Elementary School had a great time at the event

Stay tuned for more updates as the project progresses over the winter months.