New I-75 Digital Billboard Proposed Near Giddings Road

Posted by – Steve Cohen, Director of Community Development

A development application has been submitted by Adams Outdoor Advertising to the Community Development Department to construct a new state-of-the-art LED digital billboard immediately adjacent to I-75 (south side), west of Giddings Road.

Artist rendering of the proposed LED digital billboard adjacent to I-75

Artist rendering of the proposed LED digital billboard adjacent to I-75

Location Map

Location Map

As part of this proposal, the company will partner with the City of Auburn Hills to provide significant advertisement space on the LED digital billboard at no cost to our taxpayers.  Once installed, the City will receive one eight-second message per minute on both sides of the billboard free of charge.

In a nutshell, this agreement will allow the City to provide public service messages and promote Downtown Auburn Hills, Fieldstone Golf Club, and other community events to the estimated 100,000 drivers that travel the freeway daily once every minute for the life of the sign.

Example of a City message on a LED digital billboard

Example of a City message on a LED digital billboard

In addition to the advertising time, Adams Outdoor proposes to also provide a one-time payment of $125,000 to assist with improvements to the City’s parks and recreation system.  Thus, this development application offers tremendous public value for the community.

The public hearing for this proposal is scheduled to be held by the Planning Commission on Tuesday, February 17th at 7:00 p.m. in the Council Chamber.  A final decision on the project is anticipated to be made by the City Council on Monday, February 23rd.