Primary Step Taken Toward Growing Downtown Auburn Hills

Posted by – Steve Cohen, Director of Community Development

Last night, the City Council took another important step toward creating a healthy Downtown area.  As market experts have advised the City of Auburn Hills for the past 15 years, the key to sustaining successful retailers and restaurants along our “Main Street” is to increase the amount of housing opportunities nearby.  The message is beat over and over like a drum:  Downtown’s need rooftops – lots of them.  Downtown’s need people walking around and spending money in them.  We’re listening.

So, the City Council approved a very attractive 18-unit, townhouse style development called Primary Place at the southwest corner of Primary Street and Grey Road last night.  Although it’s a small project in physical size, it’s a very important cog in a comprehensive program to add 745 new housing units (1,000+ residents) in and surrounding Downtown Auburn Hills within the next three to five years.  It’s an amazing success story.  Where else have you heard of $93 million in private investment planned and over a thousand people projected to be added to an emerging Downtown area in Michigan or nationally?  Not many places.

Primary Place will be within walking distance of the businesses on Auburn Road.

Primary Place will be within walking distance of the businesses on Auburn Road.

All this effort is not being done just to grow for growth’s sake.  The City has an intentional plan to create a “heart” for our community.  A gathering place where events and festivals can be held.  A unique place where we all can call home that’s different from Anywhere USA.  It takes generations to create a successful Downtown, but look how far we have come in such a short period of time.

The "land between the lines" at the southwest corner of Primary Street and Grey Road will soon be home to a new $3 million housing development called Primary Place.  Construction is expected to begin in Spring 2015.

The “land between the lines” at the southwest corner of Primary Street and Grey Road will soon be home to a new $3 million housing development called Primary Place. Construction is expected to begin in Spring 2015.