Highway Digital Billboards For The Palace of Auburn Hills Being Updated

Posted by – Steve Cohen, Director of Community Development

As part of Palace Sports & Entertainment’s continual investment into The Palace of Auburn Hills, they are improving their presence along I-75 and M-24 with improved billboard signage.  This multi-million dollar investment is being done in anticipation of the opening of the upcoming Detroit Pistons basketball season.

The logo and colors will change on both highway signs and the digital LED board is currently being replaced on their M-24 sign.  The M-24 sign is expected to be operational soon and the I-75 sign is anticipated to be upgraded by October 31st.

Artist rendering of the upgraded billboard sign on M-24

Artist rendering of the upgraded billboard sign on M-24

As part of this changeover in technology, Palace Sports & Entertainment has partnered with the City of Auburn Hills to provide significant advertisement space on both digital billboards at no cost to our taxpayers starting on January 1st.  The City will receive one eight-second message per minute on both sides of each sign – for the life of the signs – free of charge.  Thus, the City will be able to promote Downtown Auburn Hills, Fieldstone Golf Club, and numerous community events to tens of thousands of motorists each day.

This is another exciting high-tech improvement that benefits both a great corporate citizen and a progressive town.