It Only Takes Five Seconds

Texting while driving is three times more dangerous than drunk driving. Have you done this?

Posted by – Steve Cohen, Director of Community Development

Experts say that checking a text message will take your attention away from the road for about five seconds.  Well, that’s enough time to travel the length of a football field.  Yikes!

We all have to admit that we look at our phones, every once in a while, when driving to see who’s contacting us.  It’s human nature to want to stay connected at all times.  I know I’ve been guilty of doing it.  There is no doubt that this distracting habit can be very dangerous, especially for less experienced drivers.

Did you know that an Auburn Hills-based company now offers services that specifically address this problem?  Owner, Joren Carlson of Unified Communications, LC recently told me about two new products his company offers its customers – OneProtect and BizProtect – developed to help parent’s protect their kids and company’s limit liability.

Established in 1999, Unified Communications, LC is located at 2275 N. Opdyke, Suite F. They are known throughout the region for developing strategic partnerships with various carriers that allows them to build communications packages for both large and small companies, as well as individuals.  These partnerships allow Unified Communications, LC to deliver a single-invoiced service, often incorporating several different carriers, which is fully managed by them.  The method saves their client’s time, money, and headaches.

Studies show that the number one source of driver inattention is the use of a wireless device.

These two products – OneProtect and BizProtect – essentially operate the same way with minor differences. The programs manage smartphone use that specifically deal with the dangers associated with distracted driving by teens, family members, and employees.

The web-based portal allows parents and companies to remotely manage their assigned smartphones and easily implement various safe driving policies.

Aside from helping a company implement its distracted driving policies, Unified Communications, LC expects to release a software update soon that allows parents to restrict their kid’s phone use while in school.  This school “lock down” idea is pretty smart.  We all know how cell phone use can be a major learning distraction for kids.  Well, this upcoming software release will allow parents to prevent their child from texting or using apps like Facebook or Angry Birds during school hours (e.g., locking certain features between 8:00 a.m. and 2:00 p.m., Monday through Friday).

Kids often get distracted by smartphones in school.

Both services cost $6.95 per month and currently work on Blackberry and Android phones.  Software for the iPhone is being developed and will be offered soon.  To learn more about Unified Communications, LC and this software, feel free to contact Joren Carlson at 248-232-6110 or

It’s great that this potentially life saving service is offered by a business headquartered right here in the City of Auburn Hills.