Going the Extra Mile: Meeting Companies Where They Are

Posted by – Laurie Johnson, Economic Development Coordinator

I recently returned from the Hannover Messe 2012 in Hannover, Germany.

The unique convention combined eight international trade shows into one venue.  This year’s show, themed New Technology First, boasted over 4,500 companies representing a variety of industrial technologies and innovative solutions.

It was reported that over 225,000 visitors from 90 countries visited the five-day trade show.  It was truly an amazing sight.

I was able to visit many of the display booths and chat with company representatives.  Seeing the new technologies and ideas being brought out during the week was stimulating.  Knowing that we have these technologies that will lead us into the future is reassuring and just makes me proud of these great minds at work.

Hannover Fairgrounds: Site of the Hannover Messe Trade Show

Our Community Development Team – having vision, being adaptable, and able to fulfill multiple roles – gives us this opportunity to get out there and meet with these great companies where they are; which often involves trips overseas.

The contacts made during these events are enriching and often fruitful.  Year after year following the trade show, we proactively contact those companies which show interest in expanding into the U.S. market.  I was able to meet with 15 new companies during this year’s show.  Our Team will be researching 51 other companies which had products that looked like a good fit for Auburn Hills and will follow-up with them over the next few weeks.  On behalf of the City, I also visited with four existing companies having representation in Auburn Hills to say thank you for being a part of our community.

I have to thank our Team, led by Director Steve Cohen, but also includes the Auburn Hills City Council and other members of the City Staff who are able to pick up the slack while I was out-of-town and for being proactive in our economic development endeavors.

The Community Development Team knows that the key to economics is not staying put.  This is how Auburn Hills continues to lead by being proactive and continuing to grow relationships here in our community and around the world.